The Double Dip is a brilliant simple strategy that moves brand visibility to a whole new level.
Based on community building and leverage, it is a delectable way to get noticed without hogging the limelight. This tactic allows two company brands to meld their ideas into a media partnership, and design a gourmet treat to highlight both parties! Which can gain you and your company brand delicious visibility in the marketplace.
Follow these five easy steps, to a visible taste sensation.
How the Double Dip works.
1. Network with other like-minded company brand owners to find an organic mix and match. Whoever initiates the Double Dip conversation takes charge.
2. Keep it Simple. Do something as low key as asking brand number 2 to supply a “quote” that ties into one of your upcoming posts. Even sweeter is when you collaborate on the idea. Select a mutually significant topic, each player supplying a slant that is all their own. You and your brand partner can choose from an array of social media options to produce a video, podcast, article, blog, or series of tweets that highlight your chosen topic. Be sure to spotlight the other brand’s contributions positively in your media; the secret sauce is all in the teamwork.
3. It’s the big day! Both and your partner need to publish the cross-pollinated content simultaneously across all of your social media to ensure maximum exposure. Don’t forget to tag each other to heighten the delicious taste sensation.
4. Be discerning. Always post your social media in groups that complement your message and company brand.
5. Don’t stop with one Double Dip. Keep the sweetness flowing by cross-pollinating in new and succulent ways. Look for brands that have a similar target market to help you launch that next interactive double.
What is the benefit of double dipping?
When you turn the spotlight on other brands, you will find the spotlight turning back to shine directly on your brand. First, you are leveraging each other’s net worth, which can lead to greater sales not only for your brand, but for those that you’re associated with—which increases your marketability with other community brands.
Additionally, you promote positive communications between company brand owners—not just those in your area, but those nation- and worldwide. This makes for amazing opportunities for you to help each other attain what you’ve been looking for: Brand Visibility.
Think triple delicious!
The Double Dip is a delicious starting point, but you haven’t heard it all.
The Triple Dip is a flavorful community-building strategy for business owners who are ready to take it to the next level.
How the Triple Dip works.
With the intention of scooping up each other’s net worth and boosting community, three brands forge a plan to strategically coordinate their chosen social media creation together, thereby highlighting all of their brands. Released at the same time, it’s a veritable supernova of brand visibility.
The Triple Dip strategy provides endless benefits. It promotes positive and widespread visibility for your brand. Additionally, your brand’s exposure will not only bring about new opportunities, but it will also open up conversations with other brands, boosting a community-building opportunity.
Start today — comb your network, and see how The Double Dip and/ or The Triple Dip could work for your brand and for the brands in your community. There is power in numbers. Heads Up - any collaborative venture must always be based on mutual respect, reciprocated energy, complete authenticity, and trust. There are no limits to how you can up your visibility game with the double and triple dip!
Brand Strategist, Marketer, Author & International Speaker
Shining the spotlight on other people’s brands, products and services across all of your business channels is an effective brand strategy you can use to leverage your brand to the next level. While it may seem counterintuitive to share the spotlight, the truth is that recognizing the contributions of others will lend your brand credibility while attracting attention to your brand’s message. As you begin to put others at center stage, you will be building personal and professional connections that will return the spotlight in your brand’s direction and increase your impact, influence and visibility to a wider audience.
Spotlighting other brands is a networking technique that is used in the Hollywood movie industry. It can take up to two years to generate the kind of excitement that drives people to the theater and their eyes to the small screen, studios highlight the individual players that were involved in the project while spreading the word across all of the media channels. Whether they shine the spotlight on the producer, director, writers or actors, it is a way to leverage the entire team to make sure the marketplace is attracted to the BIG PICTURE.
This brand strategy will gain you and your brand even bigger results when community groups or even business alliance partners make it their attention to spotlight each other’s brands often across all of their business channels. You want to be sure that it is with people you know, like and trust. Each individual spotlight can quickly grow especially if the group collectively has a large social media network. Ask each member to tally up his or her social media network numbers and then collectively add all of the numbers together. You may be surprised by the amount of power you can collectively leverage each others brand. By spotlighting one another consistently in your individual networks you are opening up your brands to new audiences and doors of golden opportunities.
You can take this brand strategy and apply it to every facet of your life. Look around your workplace, home and community to discover those around you who could benefit from standing in the spotlight. Who deserves some recognition for their most recent accomplishment? Consider those who helped you early on in the development of your brand, or perhaps someone who is just beginning to build their own. Then, write an editorial, link to their website or honor them at your next event. There are a number of ways to illuminate those who deserve recognition.
When you turn the spotlight on other brands, you will find the spotlight turning back to shine directly on your brand. People love to support those who they know support them. With this said, remember that this strategy only works when you are leading from your heart and a place of integrity. The house of cards will fall down and this brand strategy will not work if you are not being authentic. But if you are loyal to your brand’s message as you spotlight the success of others, you will increase your brand spotlight and gain greater impact, influence and visibility in the marketplace.
Brand Strategist, Marketer, Author & International Speaker